Crazy Business Shack Rochester

Get a higher number of customers, better visibility in the online environment and improve brand recognition overall.

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The internet offers you plenty of possibilities, so if you have a business and you don’t know exactly how to make it bring you more income and more customers, the easiest way is to use the internet marketing strategies.

Located in Rochester, the Crazy Business Shack Rochester will help you use all those strategies that you’ve only heard about to improve everything about your business. You’ll get with us a higher number of customers, better visibility in the online environment but also a better overall activity.

All you have to do is pay us a visit at Crazy Business Shack Rochester and we’ll make your dreams come true!

What we can do for you

Top Internet Marketing Strategies

Having a business is not always easy, as you have to work a lot to make sure that it reaches success but also that it stays successful. Digital marketing is not a whim, as that’s become more and more necessary for any business, no matter how big or small it is. It’s also important for you to understand what can drive your business forward and what strategies you can use to make it better.

We’re here to give you some of the best internet marketing strategies for Rochester businesses so that you could exploit the potential that your business has through your website.

The Right Web Design
First of all, you need to think what your first reaction is when you end up on a badly designed website. In 99% of the cases, you’ll close that site and search for another that offers similar things. Now, consider how your visitors will act if the website that you have is not great. With that said, you need to choose the right web design, as this centers all your marketing efforts. The pages need to be clean and easy to read, not to mention with interesting and attractive content. You’ll need to have your website attractive, up to date, and most of all – mobile optimized.

SEM comes from search engine marketing, and SEO comes from search engine optimization. Both of these will allow for your website and your name to appear on a wide list of search engine results. If you have a strong SEO strategy put in place, the website of your company will be associated with the right keywords – those words that people use for making a search for products and/or services that you offer.

Associate and Affiliate Programs
These programs don’t work for any business, but if you still want to use them, you’ll see that your marketing efforts will improve quickly without doing too much for yourself. If you choose an affiliate program, those who believe in your activity – in your company – will share your info and thus grow your market based on a commission platform.

Specialized Help
You don’t have to be an internet whiz to set up and use these marketing techniques – that’s why there are specialized people who can do all these things for you. Use an expert in digital and internet marketer and he or she will be able to set everything up for you or guide you to do them for yourself.

In the end, it’s better to look for a professional in this area instead of trying and failing for yourself. The right help will mean the difference between success and losing time and money.

Internet Marketing Strategies that You Can Successfully Use

It’s not hard to realize that owning and running a business will take up much of your time. No matter the domain of activity, you have plenty of things to take care of – from managing the financial aspects to training your personnel to do the right things in different situations.

However, sometimes business owners skip an important aspect – we’re talking about the marketing strategies that seem to be forgotten, even if these are able to improve your activity and increase your income.

We’re here to help you navigate through this maze and present you simple internet marketing strategies for Rochester businesses, which you can easily apply and gain more visibility.

Being Present Online
In order to be successful, you need to understand that you have to be present in the online environment. We’re not talking only about an online-shop, but mainly about a website that can show people what you do. You can sell products or services – it doesn’t really matter, as long as you’re present online.

A great website is like your online visiting card – the better made, the more visitors it will attract. This being said, it’s important to invest in a great web design with original content.

SEO and Great Content
SEO stands for search engine optimization and it uses a series of techniques that can increase the visibility of your website in the search results. Your content should be original and interesting, without copying anything from other sources. An original great written content will keep your visitors interested, and even engaged there. They’ll come back for more over time, so make sure you respect this small rule.

Mobile Optimization
More and more people have now access to mobile devices, so your website should be optimized for mobile viewing. The display of a mobile device is different from the display of a computer, so you’ll need to have someone adapt the site for you so that it can be viewed perfectly from any type of device.

A Blog
It’s easy to have a blog and it’s also free. Let’s say you already have a website – now it’s time to have a blog where you’ll post things that can’t be posted on the website. It doesn’t matter what you have to offer, because the blog will let you add articles and videos, along with links to your website. It will also increase your website’s visibility and it’s a great way to get people to comment and share their opinions.

Social Media
Speaking of sharing, it’s also great to have a social media profile. Everyone is present on Facebook or Twitter or both of them, so use these as starting points. Invite people to watch one of your videos and comment, let them engage in conversations and encourage them to take the actions that you need – to watch something, to share what they’ve loved from your profile and so on.

You’ll see that it’s very easy to apply these, but if you can’t deal with them alone, ask a professional digital marketer to help you out.

RSS Industry News

  • Rank Checker Update April 26, 2017
    Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the […]
    Aaron Wall
  • DMOZ Shut Down March 21, 2017
    Last August I wrote a blog post about how attention merchants were sucking the value out of online publishing. In it I noted how the Yahoo! Directory disappeared & how even DMOZ saw a sharp drop in traffic & rankings over the past few years. The concept of a neutral web is dead. In its […]
    Aaron Wall
  • New gTLDs are Like Used Cars March 8, 2017
    There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator. Here is the short version... Imagine registering a domain for $10, building a business on it, and then learning the renewal fee will increase to hundreds of $ a year.— Elliot […]
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  • Disappearing Clicks November 25, 2016
    When launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like […]
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  • Google & Facebook Squeezing Out Partners November 7, 2016
    Sections Just Make Great Content... Search Engine Engineering Fear Ignore The Eye Candy, It's Poisoned Below The Fold = Out Of Mind Coercion Which Failed Embrace, Extend, Extinguish Dumb Pipes, Dumb Partnerships "User" Friendly The Numbers Can't Work Mobile Search Index Tracking Users Just Make Great Content... Remember the whole shtick about good, legitimate, high-quality […]
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  • Penguin 4.0 Update September 25, 2016
    On Friday Google's Gary Illyes announced Penguin 4.0 was now live. Key points highlighted in their post are: Penguin is a part of their core ranking algorithm Penguin is now real-time, rather than something which periodically refreshes Penguin has shifted from being a sitewide negative ranking factor to a more granular factor Things not mentioned […]
    Aaron Wall
  • Free Google AdWords Keyword Suggestion Tool Alternative September 15, 2016
    Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool. They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that, […]
    Aaron Wall
  • How I Learned to Start Loving Social Media's Darkside August 10, 2016
    I'm baaaaaaack. Organic Listings What a fun past couple years it has been in the digital marketing landscape; we've seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was […]
    A Reader
  • Facebook's Panda Update August 9, 2016
    So far this year publishers have lost 52% their Facebook distribution due to: increased ad load (another record quarter for Facebook!!!) shifting of the news feed "relevancy" algorithm toward friends promotion of new formats, like live video (if they subsidize it with direct payments, they're also algorithmically subsidizing its distribution) Instant Articles may have worked […]
    Aaron Wall
  • Brands Beat Generics July 31, 2016
    When markets are new they are unproven, thus they often have limited investment targeting them. That in turn means it can be easy to win in new markets just by virtue of existing. It wouldn't be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how […]
    Aaron Wall
  • Neofeudal Web Publishing Best Practices Guide June 20, 2016
    At the abstract level, if many people believe in something then it will grow. The opposite is also true. And in a limitless, virtual world, you can not see what is not there. The Yahoo Directory Before I got into search, the Yahoo! Directory was so important to the field of search there were entire […]
    Aaron Wall
  • Reinventing SEO May 12, 2016
    Back in the Day... If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago. Almost everything worked quickly, cheaply, and predictably. Go back a few years earlier and you could rank a site without even looking at it. 😀 Links, links, links. Meritocracy to […]
    Aaron Wall
  • Google Rethinking Payday Loans & Doorway Pages? May 11, 2016
    Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday Loans Google Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the “80 million people banks won’t give credit cards to,” and help reshape what had […]
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  • The (Hollow) Soul of Technology May 9, 2016
    The Daily Obituary As far as being an investable business goes, news is horrible. And it is getting worse by the day. Look at these top performers. The above chart looks ugly, but in reality it puts an optimistic spin on things... it has survivorship bias the Tribune Company has already went through bankruptcy the […]
    Aaron Wall
  • Time to Retire From SEO April 1, 2016
    Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO. The old Google used to be so useful.. the new Google, not so much.— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016 It really is like Google is no longer […]
    Aaron Wall

Get in touch

Whenever you need to have the website of your business improved, along with your business activity, you’re at the right spot. Here we’re able to use all those magic internet marketing strategies for your business.

Pay us a visit right away or use our website to contact us at Crazy Business Shack Rochester!